Multi-Media Advertising Online

Why are newspapers folding? Why are radio and television stations laying off staff? There was a time when this would have been a major problem for lots of businesses. But, surprisingly, I’m not hearing a lot of concern. Do we need these media as advertising vehicles?

Actually, many businesses do need them. But, I also think I understand why few seem to be complaining.

In days gone by, advertising agencies touted the value of “multi-media campaigns.” By using a variety of different advertising media—newspapers, radio, television, billboards, Yellow Pages, direct mail—the campaign could be expected to be more successful. Each of the different types of media had a different role in the overall strategy, so by combining all of these, a business could reach the largest number of potential customers, speak to them in a variety of different ways, and in a variety of different times in their daily life.

Today, Internet advertising can replace all of those. Let me explain.

1st Click Works

A Multi-Media Strategy Using Only the Internet

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