SEARCH ENGINE OPTIMIZATION:

Smart Search Engine Optimization for Positioning and Pull

How do you get a great position or ranking on the search engines? Your site’s architecture and individual page content need to be optimized for the search engines to that the site is indexed appropriately. You can be sure that if human visitors to your site have problems identifying your company's specialties, the search engines will have the same problems.

To start, 1 st Click Consulting looks at the architecture of your site. If your site is built in Flash or contains frames, it may require major remodeling. If it is built around a content management system (CMS), the system could be inhibiting search engine indexing.

Content management systems allow non-technical staff to edit your website. But, the best of them usually are only search engine neutral, meaning that they do not prevent search engine indexing. The only actual “search engine-friendly” CMS that we have seen is part of the Asenz360 web marketing platform. The Asenz360 content management system creates additional opportunities for assisting the search engines that even a standard HTML-based site does not. We highly recommend Asenz360.

Beyond the site architecture, the Search Engine Optimization (SEO) process starts with research. What words (keywords) and phrases are your potential customers using to find your site? What synonyms and misspellings are commonly used? Are they typing into the search field descriptive words like “best,” “top,” “popular” along with product or service keywords? Are they searching for brands by name? Are they looking for testimonials, reviews, or “info?” Are there “emotion-packed” phrases that tell you that a customer needs your product or service and is ready to buy? An experienced SEO professional like 1st Click Consulting can sort through all of this data to determine the phrases that will perform best for you—including which phrases are being targeted by your competition.

Then we adjust on-page factors. Search engines are computers, so they look for clues in the site’s programming code that summarizes for them what the site is about. Well-written, keyword-rich page titles, headlines, link text, and code unseen by human visitors help streamline the process of categorizing and summarizing your site’s content for the search engines. The publicly-viewed text and images must create a well-focused “picture” of your business for the search engines while presenting a fast-loading, informative, and pleasantly interactive presentation for site visitors. An SEO professional like 1st Click Consulting can help your site’s pages attract human visitors that fit your market profile, as well as the search engines’ “bots.”. 

The third step is to enhance your site’s authority with the search engines through judicial building of in-coming links. The links can be from associations with which you are affiliated, companies with which you have a business relationship, news sources, on-line trade magazines, etc. The best way to build incoming links is to create great content on your site that other sites will want to direct their traffic to. This, of course, also creates content of interest to your human visitors. 

The final step is to keep doing all of this on an on-going basis. That’s why most businesses will rank higher in the search engines if an SEO professional works on their site at least a few hours a week or month. To get the best search engine traffic, you need to continually monitor your competition, keep your content fresh, and gradually add more sources of in-coming links.

All of this creates a dynamic, informative site that visitors will enjoy and to which the search engines will gladly refer visitors. That’s what 1st Click Consulting can do for your business.