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BUILDING CUSTOMER LOYALTY:
Small Business Relationship Marketing
Build customer loyalty. Reduce churn. Improve customer retention. Build referrals. Most of all, improve your profit margins by squeezing the most out of your existing customer base.
By all accounts, it costs five to seven times as much to acquire a new customer than to sell to an existing one. And, using loyal clients to gain new ones is also a cost-effective marketing plan.
Customer loyalty can be strengthened through the use of personalization and rewards marketing approaches. Check out the details using the links at right.
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